characteristics -
contagiousness, little causes can have big effects, changes happened not gradually but one dramatic moment.
three rules -
Law of the Few: connectors, maven, salesmen
-stanley milgram- six degrees of separation experimnt -- 3 same ppl last2.. "connectors"
kenapa? sebab kenal banyak groups of people
Stickiness Factor
Power of the Context: external enviroment, law of 150
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